Merida

Broadway Has Arrived

Good news, our new Broadway inventory has arrived and samples will be shipping soon. For those who don’t know, Broadway is our 30-year-old Belgian woven sisal pattern. Its the most timeless and popular sisal rug design ever. Previously sold through showrooms and retailers under other names, the original Broadway is now available directly from Merida for the first time.

Merida’s Broadway contains the world’s highest quality sisal yarns and is woven where it originated, in Belguim where their unique spinning and weaving techniques create the most brilliant and durable products on the market. Please feel free to request samples and see it for yourself.

Inventory also means photos! Whitney and I recently worked closely with photographer Francine Zaslow, to shoot the amazing Broadway rug collection! The concept for the Broadway shoot was to allow the pattern to shine without a lot of background noise. Because Broadway is such an iconic and timeless rug for Merida, I felt the pattern should speak for itself and shine on it’s own.

Ideally, I want the consumer or designer to imagine how they would use the product so I strive to keep the composition conceptual by placing just a few pieces of furniture to start to define a room. My goal is to create a library of images that are sophisticated, refreshing and consistent from one shoot to the other. For this reason I chose to capture Broadway in the same location as we shot our Sweater Collection, in a grand gallery of Belle Mer in Newport, RI.

  • Whitney and I deciding on furniture and props for each Broadway colorway.

The final photos were just breathtaking. Soft, airy light and clean lines surrounded the rug as it warmed each setting. We wanted to highlight the location and bring the outside in, so Francine was able to pull tones shinning through the windows adding that pop of color.

  • Broadway Tupelo with Studio 534 Ironies Chairs

What I love most about the photography is the way we’re enticing the viewer to come into the photos and walk their eye through. As my eye glides across the rug, it makes it’s way toward the glowing color in the background. It’s visually engaging to travel through each image and an exit around a corner or out an open door.

  • Broadway Camel with Studio 534 Ironies Console

The colors and textures in each shot were reflective of the fall trends of ivory, camel, olive and misty blue. Francine captured multiple shots and angles in order to highlight Broadway’s 3-dimensional texture.

  • Broadway in Glacier and Beechwood paired with Ironies leather chair and vases, and Icon Groups coffee table.

We are all very excited to launch Broadway and we know many of our partners and designer friends are excited for it as well. We hope you find these photos inspirational and would love to share your photos celebrating how you used Broadway. We’ll he happy to share them with everybody!

Tags: ,

Comments are closed.