Merida

25
May 16

Inventive in the Details – Introducing Decorative Cords

Our new decorative cord collection adds a touch of color and texture to fabric bindings

In December when the Wall Street Journal listed its Top 5 Interior Design Trends, our design team already had a development up their sleeve that was over a year in the making: a new take on old world ornamentation of fringe, cording, and tassels.

We custom sized a linen mélange twisted cord specifically for rugs to satisfy our obsessive attention to detail. These cords, in an array of hues, are the perfect touch to add a dash of texture or a pop of color to tie in a color scheme.

Each of our sisal colorways is a blend of different colored fibers. Decorative Cords can pull out subtle hues in the sisal fibers that might not be noticed at first glance.

In sourcing these trims, we worked with trimming designer Jana Platina Phipps.  Her 20+ years of experience designing and selling trims to the fashion, furnishing, and design industries, as well as her close relationship with an Italian workshop, makes her uniquely qualified to collaborate on trims. She understands how the subtle addition of small, complimentary details can transform a room or a rug.

“What makes trims special is that they add a bespoke element to an interior that can dramatically contrast with ready-made details. They add ‘soul’ to decorating because the layering of colors and textures created with trimmings give a room a sense of provenance, and if a room is decorated well, it will reflect the quintessence of its owner.

The cording that Merida is introducing is exclusively made in a Northern Italian mill. The 90-year-old factory has a tradition of making trimmings that combine the art of engineering with luxury materials and handwork. These twisted cords, made of exquisite linen yarns, dyed in subtle, natural colors, are customized to fit the manufacturing process and design aesthetic of Merida. So, in addition to a handmade rug that speaks to your taste for fine things, you will have a small Italian story to add to your interior tale.”

Made in Italy. Hand sewn and finished in Fall River, USA.

See all colors >

connect@meridastudio.com

800-345-2200

03
May 16

Stop by during Legends

Please join us during Legends at our new showroom at Harbinger by Hand for wine, cheese, conversation, and a chance to learn about what we’ve been up to at Merida.

Check out our new collection with Ashe + Leandro of woven suede and sisal rugs, peruse the rest of our portfolio, and hear about upcoming launches.

Or just take it easy with Harry and Fred.

via @joeyluke on Instagram

We will be pleased to see you at Harbinger by Hand

752 N La Cienega Blvd.

Tuesday May 3rd – Thursday May 5th

10AM – 6PM

 

For more info, connect@meridastudio.com

21
Apr 16

The Story Behind the Stairs: Naomi Watts’ Apartment by Ashe+Leandro

photo: Douglas Friedman/Architectural Digest

Last month Architectural Digest featured Naomi Watts’ NYC apartment renovation project designed by Ashe + Leandro. During this project Ashe + Leandro came to us to create a bespoke runner on a unique set of stairs. The motif was derived from our collaboration with the duo on a new line of hand-woven sisal and suede rugs.

Both the runner and the new collection were inspired by vintage Tuareg rugs. Since a handwoven rug would obviously not be appropriate for a lengthy runner on a curving staircase, we created a versatile motif in wool that makes a bold statement while also serving as a neutral.

We started by recommending a wool woven construction similar to some our Tailormade rugs. Tailormade is a popular choice for stair runners due to its durability and low profile. Working with the Jacquard loom allowed us to weave exactly the size we needed for each individual stair, in-house, with minimal waste. The field was a blend of two colors of undyed wool, our Fawn and Beige. The motif was undyed wool in the color Loam, a dark earthy gray with a hint of brown.

Since the project was a new renovation, we started with the staircase architectural plans. Working from the plans allowed us to design a rug section to fit each specific stair. Upon visiting the site we realized that the built staircase differed from plans and the builder had made an onsite change to flare out the bottom four stairs. Our Service and Installation Director Bob Margies worked with Ashe+Leandro and our textile designers to make the motif just the right size to fit on the risers and determine exactly how much total material to weave.

Bob Margies and Reinaldo Leandro determined that tailoring the margins to stay consistent as the steps widen, rather than using a standard runner width, was the best option for finishing the rug. Margies mocked up the layout with painter’s tape to confirm the concept.

Material for each stair was cut out and installed individually by one of our trusted installers. As with all of the installation projects we manage, Margies personally qualified him. Adding to the challenges was the fact that the client had come in on a redeye flight the morning before the install, so we needed to work quietly for several hours.

The install went smoothly and all parties were thrilled with the results. As Margies put it, “Working with the right people makes it easier. To have every step cut, hemmed, shaped, and installed on site — not a lot of companies have this ability or expertise. I can’t stress enough the advantages of including us at the beginning of a project. With our carefully vetted network of installers and our 20 years experience in weaving we can help you realize your design vision and expand your idea of what’s possible with rugs and installations.“

View the Ashe + Leandro for Merida collection >

Get in touch: connect@meridastudio.com | 617.464.5400

06
Apr 16

From the desert tent to the modern home – Q&A with Ashe + Leandro


In late 2014, New York design duo Ashe + Leandro approached Merida about translating a vintage Tuareg rug pattern to a custom rug for a client project. We had been looking to expand our handwoven rug category, and Ashe + Leandro were long-time clients whose esthetic we love. Our design team saw an opportunity to do something truly inventive that combined sisal and suede — and a collection was born.

We visited interior designer Ariel Ashe and architect Reinaldo Leandro in their Soho studio to discuss the inspiration behind the collection and the role rugs play in their client projects.

Q: How long have you been fascinated with Tuareg rugs?

A: We started collecting Tuaregs a few years ago . We love using them in our projects, but they’re awkward sizes and really expensive.

Aires in Black

Q: What sparked the idea of creating a modern version of a traditional rug?

A: We were designing Naomi Watts’ apartment and we wanted to use a Tuareg, but it needed to be a specific size. So we contacted Merida and asked what we could do. Roxanne reached out to their weaving partners in Brazil, who were testing a kilim construction using sisal and suede and could weave it to size. We sent them sketches and they came back with all these amazing samples.

Touro in Black Pearl

Q: This is your first design collaboration. What was it like to partner with Merida on this collection?

The collaboration was natural — we work with them on every project and love their company. They take pride in everything they do and the craftsmanship is wonderful. The design team has amazing ideas and wonderful expertise. Roxanne also has great style and taste and her ideas complemented ours perfectly.

Q: How would you compare your design POV with Merida’s?

We always aim for narratives that reference design and culture. Merida is interested in beautiful textures and also uses nature and history as influences and driving forces behind the design.

Leao in Honey

Q: What role do rugs play in your design process? In what spaces would you use the rugs in this collection?

Rugs can either make a statement or work as a neutral base to layer everything on. This collection manages to do both. The rugs would be amazing in a dining room or living room. You can add color in the leathers for some extra interest or keep them neutral and more grounding.

Q: What mattered most to you about how the rugs were made?

We were interested in the sustainability of the materials and the weavers themselves. Merida holds a high standard of craftsmanship and respect for the fabricators. The enthusiasm and vision of their Brazilian weavers played a big part in this collection, and they were part of the collaboration.

Gemeos in Natural

Q: What was the most exciting part about working on this collection?

Apart from collaborating with a talented team, just seeing the rugs come to fruition is very exciting. Drawing something on paper and then seeing a large sample is such a wonderful feeling. Much like designing a home, from start to finish.

View the catalog

See photos from our NYC launch on Vogue.com