Inspired With Sustainability

I’m Bojan. At Merida I’m part of the marketing team where I work to create websites, technology tools also really anything else we need a hand with. I wanted to share with you the story behind one of those “other things” that inspired me.

If you are a regular reader of our blog, you probably know that we’re very passionate about sustainability. We strive to educate and inspire people outside our company and we also don’t overlook educating and inspiring our own employees.

The Sustainability Poster Mission

A month ago, Merida’s Director of Sustainability and frequent blog contributor, Zairo Cheibub asked me to create a simple poster that illustrates the fundamental problem we are facing with the environment – and the problem we are committed to helping solve.

Zairo, a former college professor and MIT student had put together a detailed document describing our environmental crisis. I immediately realized that the task of translating this into a simple poster was going to be a challenge though a necessary one to get the point across simply and effectively.

We worked together to finally boil the information down to just the key facts in chronological order so that people could more easily understand where we came from and better understand the problem with where we are going. We decided to place to poster (pictured below) in the lunchroom in our home office so that we could all learn and be inspired even while heating up leftover pasta.

Did The Poster Inspire?

I found that the process of creating this poster really inspired me and I hope it has the same impact on others. To me it illustrates that it has taken humans a handful of years to destroy something that took nature billions of years to create.

It also illustrates the negative impact oil and the petroleum industry has on the environment (something that the BP Oil Spill in the Gulf has really underscored.) The underlying message to me is that humankind needs to change its destructive ways; otherwise the living conditions on Earth will simply return to something uninhabitable.

I can tell you that it definitely opened my eyes. I knew that pollution was getting out of control but I didn’t realize that it was this bad and I work for a company dedicated to sustainable design!

If the global average temperature rises just 5.4 degrees Fahrenheit, ice caps will melt, and the coastal cities will flood! This is not your water-in-the-basement kind of flood; we’re talking about full-scale high-rise buildings under the water and that is very frightening.

Here is what I’ve personally been inspired to do:

  • From now on I’ll think twice before purchasing products that come in plastic containers.
  • I have stopped purchasing bottled water since tap water tastes fine where I live and is free.
  • I don’t use plastic grocery bags – I bring my reusable grocery bags shopping.
  • I’ve been riding my bicycle to work since I started working for Merida because my wife used our car but now that her new job is walking distance, I will continue to bike across Boston to work.

Best of all, I’m passionate about spreading the word and happy that I’m working for a company that is trying to make a difference. By creating the poster, writing this blog post, and by talking to my friends and family I’m making a difference.

Alone we can’t change much but we can inspire others to join us and that can change a lot. Please leave me a comment if you’ve found any of this inspiring or would like to share your own tips for how you’re trying to make a difference.

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  1. I think this is great. I had no idea how inspired you became. In our house we do the following:

    1. We use the reusable bags
    2. We’ve gotten rid of all our plastic containers – that we heat food in anyway
    3. We use and re-use aluminum water bottles we fill from a filtered water container
    4. My wife always takes public transportation
    5. We only buy organic, locally grown (when possible) and naturally raised food

    Probably there’s more but global warming has the heat at about 100 degrees right now and my brain is hurting! Good job.

  2. Great blog post Bojan! Thank you for sharing the story behind the poster that has inspired so many of us here in the office.

    It is so important that people know what kind of damage we are doing to our delicate planet, and we need more people like you to step up and help spread the word to make way for change…

  3. tara mclarney

    Mahatma Gandi once said, “BE the change you wish to see in the world”… I like to think that everyday at Merida we are being the change that we wish to see in our world :)

    Thanks for your post, Bojan! It is good to see our we are “being” that change inside and outside of work.

  4. Bojan, this post is great! I love that this very simple project became a profound agent of change for you. If each person can do just a little bit every day to consider how we’re all impacting the environment it would make an incredible difference. Thanks for sharing your story.