Fall in Manhattan is one our favorite times. With vacation season over the humidity is displaced by crisp fall air and the hustle and bustle unique to Manhattan is re-energized. Fall is also the time for fashion in Manhattan, when exciting new fashion trends appear and the year’s best products are proudly displayed ahead of what the entire city hopes will be a busy holiday season.
In 2010 Merida is thrilled to be part of the fall fashion and energy in Manhattan. One can see Merida showcased in three premier spots for less than an $8 cab fare. Merida will also be holding an invitation only party at a fourth location to celebrate a groundbreaking year of unique products.
ABC Carpet and Home
In September Merida completed its new boutique inside ABC. With nearly eight acres of selling space, ABC is the largest rug and carpet store in the world, attracting about a million visitors each year.
At 881 Broadway you’ll find more than 35,000 rugs in neat piles and on racks lining every inch of the 350,000 square foot building. Walk straight ahead and take the escalator up and before you the Merida Boutique will appear like an island in a sea of carpet.
The Merida Boutique features Veledo, our recycled leather flooring which by the way, is the only hard flooring sold in the building. Along with the innovative new Veledo you can see Merida’s new designer sample boxes, signage, shelving units and a generous supply of new products including Sweater, Pure and Broadway and our new Brazilian sisals.
At 70 West 45th Street stands the CASSA Hotel and Residences, NYC – “the newest iconic building in the heart of Manhattan”. Within the CASSA Hotel you’ll find the 2010 Showtime House open now through October 24th. Cable’s Showtime Network celebrates its hit television series each year by challenging celebrity interior designers to use their most creative, edgy and artistic ideas to design no-holds-barred rooms that embody the spirit of the shows they represent.
Two of the most acclaimed rooms are the meticulous “Weeds” room by John Loecke and Jason Oliver Nixon of Brooklyn and the dangerously cool “Dexter” room by Los Angeles designer Jeff Andrews. Both designers chose Merida to play very integral parts in their creative visions.
The Weeds room features a Merida Viewpoint Gardenia rug to ground the tightly arranged patterns and colors. Viewpoint is one of our favorite rugs and we are thrilled to see it included. Viewpoint is incredibly durable and customizable and is really heating up as a popular hospitality product so perhaps it’s fitting that its being showcased as the CASSA Hotel and Residences, NYC!
The Dexter room uses our innovative new recycled leather flooring, Veledo. For this room the entire space is covered with our black-as-night crocodile pattern. This is the same product used in the ABC boutique and it’s interesting to note the different feel the colors and patters each bring to their respective spaces.
Merida Soirée at The London Hotel
Heading over to 151 West 54th St. you may find us setting up for our first ever press event featuring our new ground breaking products for 2010: Sweater, Veledo and Pure. This event will be attended by some of the top editors and designers in the industry. Merida will also simulcast the event to another launch party happening in their home offices back in Boston.
If you are located in Manhattan or can get there you should definitely check out these amazing Merida products on display. If you do check them out we’d love to hear from you.
It’s a busy time at Merida but stay tuned because Manhattan is just the beginning. Next up: Merida Style in San Francisco!