Oct 14

From the Crosspoint Collection: Serai

Serai Foxglove curve

A playful motif that evokes a Moroccan lantern, Serai takes its name from the Persian word for “dwelling,” and the caravanserai, or wayside inns that housed traders along the ancient silk roads.

A collection of flatweave wool rugs that reinterprets traditional patterns in a unique dimensional construction. Jacquard-woven and hand-finished in Fall River, USA.

Crosspoint introduces a layered construction that creates a subtle interplay of tone and texture that feels luxurious underfoot. Five sophisticated styles, Jacquard-woven from natural wools. Available in six rich colorways and a choice of woven borders that are truly unique.

Serai 10x8 with a woven border

Serai 10'x8' with a woven border in pattern Rift.

Serai Desert Taupe

Serai in Desert Taupe

Serai Foxglove

Serai in Foxglove

Serai in Green Olive

Serai in Green Olive

Serai Laguna

Serai in Laguna

Serai Midnight

Serai in Midnight

Serai Natural

Serai in Natural

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About the Collection >

Oct 14

New from Merida: The Crosspoint Collection

Crosspoint woven borders

Globally Inspired. American Made.

Introducing Crosspoint, a bold new collection of American-made flatweave rugs inspired by traditional weaving techniques.

Crosspoint’s unique layered construction creates a subtle interplay of tone and texture. By interweaving a tonal pattern over a foundation of undyed heathered wool, the result is a flatweave rug with texture and depth that feels luxurious underfoot. Every rug in the collection is woven to order and hand-finished at Merida’s mill in Fall River, Massachusetts.

From unique hand finishing techniques to end-to-end customization, the Crosspoint Collection is an evolution of our heritage of craftsmanship and innovation. As Creative Director Roxanne Hanna says, “Like our Tailormade Collection, which debuted earlier this year, Crosspoint demonstrates our love for textiles and craftsmanship but take construction to an unprecedented level.”

Ankara in Green Olive

Ankara in Green Olive

She describes the design concept as a nod to the great weaving traditions. “The underlying story of textiles is an ongoing exchange of cultures and ideas. Each rug in the collection puts a modern twist on a traditional pattern, from the Anatolian-inspired Ankara to the Moroccan motif of Serai.” The collection is also a counterpoint to the Tailormade Collection in both construction and design. “Tailormade was inspired by classic menswear. Crosspoint is like a well-traveled companion, and that’s reflected in everything from the patterns to the palette and even the texture and feel of the rugs.”

Serai in Foxglove

Serai in Foxglove

The Crosspoint Collection initially offers five styles in six colorways, plus an extensive yarn palette for customizing colors. Crosspoint also introduces an innovative woven border option that adds an unexpected flourish. “We’re using modern techniques to emulate an age-old weaving tradition. The borders are designed and woven right into the rug, which is truly unique.”

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Explore the Crosspoint Collection

Aug 14

The art of the seam: Charles James at the Met

When is a stitch more than just a stitch? What distinguishes craftsmanship from manufacturing? Merida took a field trip to the Metropolitan Museum of Art to catch the Charles James retrospective, Beyond Fashion—and found design inspiration in the couturier’s masterful needlework and passion for beautiful and inventive fashion design.

Metropolitan Museum of Art / Michael A. Vaccaro / LOOK Magazine

World-renowned couturier Charles James created artwork in the form of stunning ball gowns, dresses, and other garments in the 1930s, 40s, 50s, and 60s. Combined with drawing, sculpture, writing, and engineering work, the gowns and dresses reveal the breadth and depth of James’ talents. Each piece was carefully crafted and considered for each customer. No two ball gowns are identical, each a reflection of a client’s unique personality and physical makeup.

James took couture tailoring and design to another level. We were struck by James’ ability to boil complex engineering problems down to just a few shapes and seams. A close look at any of the gowns reveals layers, folds, bunches, tucks, structure, and stitches that work together in a masterful way. He not only dreamed up the stunning aesthetic but engineered the complex architecture to bring it to life. One of his most famous gowns balances a nearly 10-lb, voluminous, clover-shaped skirt on the waist to allow for maximum mobility and grace. One James quote reads, “In fashion, even what is most fragile must be built on cement.”

"Clove Leaf," 1953 Metropolitan Museum of Art

Tracing a single seam that wrapped around and up the length of one particular gown brings the master’s hand into sharp focus. Our lead craftsman, Chan Pao, was awestruck at James’ ability to get the fabric to lie flat on either side of the seam, despite the seam’s length and complexity. James said, “I have sometimes spent twelve hours working on one seam; utterly entranced and not hungry or tired till finally it had as if of its own will found the precise place where it should be placed.” A single stitch, repeated by the hands of a skilled perfectionist, is far more than a stitch. It is part of a masterful seam and an elegant work of art.

Charles James: Beyond Fashion is exhibiting at the Met until August 10th.

Jul 14

Specialty shops. Boutique hotels. Residential lobbies.

Introducing Urbana, a sisal designed for both the high-end fashion boutique and the charming residence. An innovative sisal treated for fire-, stain-, and liquid-resistance at the fiber level, Urbana sets a new standard for natural durability and beauty.

In addition to the fiber mixing for color, consistency, and shine that our sisal yarn goes through, the sisal fibers in Urbana are treated with stain resistant solution before they are spun and woven. Other stain resistant rugs use a topical surface treatment after weaving that wears off much more quickly and is not locked in to the fibers. Urbana allows us to continue using the finest natural sisal fibers and provide additional, reliable, and innovative stain and liquid protection.

The offices of an influential NYC design firm, and foley&cox’s welcoming lounge for the Architectural Digest Home Show are just two of the many top interiors that Urbana has already found its way in to.

One corner of the sample library at a top New York design firm, Urbana freshly installed.

Urbana functions equally well as area rugs or in a wall-to-wall application. foley&cox used large Urbana rugs to create an intimate space in the vast AD Home Show, layering Tailormade wool rugs on top.

Contact us for a sample:

800-345-2200 or

Explore Urbana in our online portfolio.