Merida

12
Nov 14

Farm to Table, Hand to Eye

What is the farm-to-table movement?  And is it really working? Everywhere you look there’s a growing awareness about the impact of everyday food choices and food sustainability.  And it’s not some elitist foodie fad, but a noble quest for something profoundly human that we are at risk of losing.

In his new book, The Third Plate, chef and food activist Dan Barber argues that the farm-to-table movement is an attempt to restore what the industrial food system has taken from our culture and our cuisine.  Ultimately, it is about fighting the “extract more and waste more” mentality that has been the basis of our entire economy for the last 100 years. Not only is this practice not sustainable, it’s depriving us of our human connection to food and farming and something more soulful: flavor.

the third plate by dan barber

Barber offers an alternative determinant for growing something that transcends economic viability. For him it comes down to a deceptively simple (but truly profound) question:  “Is it delicious?”

At Merida, we would ask, “Is it beautiful?” Just as our heritage of food and farming are threatened by industrialization, the endless drive for cheaper and cheaper goods is stripping our culture of craftsmanship, quality and, ultimately, beauty.  If things continue to be made under relentless pressure to deliver cheaper (and flimsier) goods faster, we not only deprive ourselves of beautiful products made with integrity; we lose the artistry and knowledge that have been handed down from generation to generation. And, just as tragically, we lose our appreciation for the skillful handwork that has the power to bring joy not only to the consumer—but to the artisans who make the goods.

craftsman

We’re constantly reminded of this as we work with our incredibly talented team of craftspeople and weavers in our mill in Fall River, a town with a long heritage for textile innovation. The best part is that we not only get to see and feel the incredible rugs these men and women produce; we also get to experience the joy of watching true craftsmanship at work every day.

Like Dan Barber, we realize that it will take a community to reverse the equation and restore the role of quality and beauty in the purchase decision.  If we’re the farmers then the architects and interior designers we serve are the chefs who will translate this important narrative for their clients. That’s our vision: collectively and collaboratively working together, just as farmers are working with chefs to move us to a more beautiful, sustainable, and delicious future.

05
Nov 14

Fresh perspectives from the heart of the mill

john at loom

Master weaver John Costa at the Jacquard loom in Fall River.

What’s new at Merida? And what’s on your mind?

As a heritage brand with a heart for textiles, we find inspiration everywhere we look–from the art world to the interior design community to our global partners and the incredibly talented craftspeople who bring our rugs to life. Of course we love collaborating as much as we love craftsmanship, so we decided it’s time we really talked–not just about what’s au courant but what truly matters.

Off the Loom is more than a blog. It’s an online design journal for sharing ideas and inspirations with you–our friends and partners in design.

Off the Loom will take you into the Merida workroom for a sneak peak at custom projects, designer collaborations, and new work in progress. But it’s also a social media channel to talk about things that truly matter to us as a responsible business–and to you, our design partners. We’re launching #offtheloom to spark a deeper conversation around the value of true craftsmanship, why quality makes a difference, and how the choices we make as a design community can create meaningful change.

We hope you’ll follow us and join the #offtheloom conversation. Together we can make the world a more beautiful place… from the floor up.

Check out our latest entries >

28
Oct 14

From the Crosspoint Collection: Ziggurat

ziggurat-laguna-folded

The people of ancient Mesopotamia built stepped towers, called ziggurats, to connect heaven and earth. Fitting inspiration for this architectural pattern layered over a field of natural wool.

A collection of flatweave wool rugs that reinterprets traditional patterns in a unique dimensional construction. Jacquard-woven and hand-finished in Fall River, USA.

Crosspoint introduces a layered construction that creates a subtle interplay of tone and texture that feels luxurious underfoot. Five sophisticated styles, Jacquard-woven from natural wools. Available in six rich colorways and a choice of woven borders that are truly unique.

ziggurat as a woven border

Ziggurat is one of two patterns used in the optional woven borders.

Ziggurat Desert Taupe

Ziggurat in Desert Taupe

Ziggurat Foxglove

Ziggurat in Foxglove

Ziggurat-Green-Olive

Ziggurat in Green Olive

Ziggurat in Laguna

Ziggurat in Laguna

Ziggurat Midnight

Ziggurat in Midnight

Ziggurat Natural

Ziggurat in Natural

Request Samples >

About the collection >

27
Oct 14

From the Crosspoint Collection: Diamant

diamant-midnight-rolled

The diamond motif has graced textiles, pottery and construction across many cultures. Diamant is a Scandinavian-inspired design that makes a simple and sophisticated statement.

A collection of flatweave wool rugs that reinterprets traditional patterns in a unique dimensional construction. Jacquard-woven and hand-finished in Fall River, USA.

Crosspoint introduces a layered construction that creates a subtle interplay of tone and texture that feels luxurious underfoot. Five sophisticated styles, Jacquard-woven from natural wools. Available in six rich colorways and a choice of woven borders that are truly unique.

diamant full

Diamant 8'x10' with Rift woven border.

Diamant-Desert-Taupe
Diamant in Desert Taupe
Diamant Foxglove
Diamant in Foxglove
Diamant Green Olive
Diamant in Green Olive
diamant laguna
Diamant in Laguna
Diamant Midnight
Diamant in Midnight
Diamant Natural
Diamant in Natural

Request Samples >

About the Collection >