As many of you know, our new Pure rug collection launched this week and is officially off the ground! This collection has been a long time in the making, but after two years of development with our partners in Belgium, Pure is finally here – and it was well worth the wait.
Our Pure Collection marks another innovative leap forward for Merida as our first 100% natural, compostable wool rug. Made from 100% un-dyed wool, Pure comes in five naturally occurring sheep colors and has a natural Jute backing. I was shocked to compare the difference between the back of a Pure rug and the back of a synthetic rug…it just looked so much healthier.
Now, I know what you’re thinking; there must be a hefty price-tag that comes along with a natural, organic rug that has a beautiful traditional construction. As it turns out, after years of troubleshooting this issue we finally hit the nail on the head. At one of our best price points to date (retailing around $6.64 per square foot), these rugs won’t break your bank.
Available as area rugs or for wall-to-wall installations, these rugs have low VOC-emissions and are a great way to naturally carpet family rooms, playrooms, nurseries, and bedrooms.
So what’s behind the name “Pure”?
We wanted to select a name for Pure that truly conveyed the most incredible part of these rugs, being that they are 100% natural, biodegradable, and compostable. We came up with a lot of different ideas, from “Breathe”, to “Serene” (for its calm, peaceful and worry free nature), to “GeaCare” (gea is Latin for earth, and care since this product represents caring for the world we live in).
Ultimately we decided that the name “Pure” sums things up nicely. The materials in this collection are in their purest, natural state. They have not been treated with chemicals, they are 100% un-dyed, and they contain no harmful glues. They are 100% pure!