The Power of Customization – As Seen at Legends 2013

Last week Merida had the pleasure and privilege to sponsor the VIP lounge at LEGENDS 2013. To decorate the space we asked three talented and highly regarded interior designers Jeff Andrews, Ross Cassidy and Jay Jeffers to design bespoke rugs that we produced in Merida’s Design Lab.

Each rug was unique in its own way and represented each designer’s inspiration and style.

Jeff AndrewsJeff Andrews has a wealth of knowledge and experience in perfecting interiors while specializing in personalization and customization. Shapes and congruency inspired his rug creation. As Jeff said, “Designing this rug was a creatively fulfilling experience for me. I used it as an opportunity to design something outside of my normal aesthetic. Working with the Merida team made it easy to take risks; they are so professional, accommodating and efficient, and fully understand the design process.”

Geo-Centric Designed by Jeff Andrews, Produced at Merida Design Lab

"Geo-Centric" Designed by Jeff Andrews, Produced at Merida Design Lab

Ross CassidyRoss Cassidy’s background in interior, product and graphic design inspired him to create this random indigo blotch inspired pattern. Ross is a big fan of customization and creation of one-offs, so collaboration with Merida’s Design Team was something that came naturally to him. “Working with Merida on this rug was tremendously easy. The design was an old painting I had done, and I sent the artwork to their Design Lab. They suggested a number of possible executions aside from what I had originally envisioned which made the process more interesting and we ended up using one of their flat weaves rather than a silk and wool tufted rug that I had originally suggested. This gave the rug a more casual feel and a whole new attitude.”

"Oops" Designed by Ross Cassidy, Produced at Merida Design Lab

Jay Jeffers is recognized as one of the most dynamic interior designers of his generation. This Elle Décor A-lister has already had the opportunity to work on custom products from Merida’s Design Lab so co-creation of this piece was a familiar process. “The Tippi rug was inspired by a stunning tile pattern I saw in a Hitchcock movie. I love working with Merida–they share our appreciation of meticulous craftsmanship and custom design. It’s why I chose to represent their Made in Mass collection at my San Francisco store, Cavalier, and why I jumped at the opportunity to create a custom piece for this project!”

"Tippi" Designed by Jay Jeffers, Produced at Merida Design Lab

Martin & Malik A fourth rug was designed and produced by designers who are a part of Merida’s own Design Team, Martin Emlein and Malik Wagenseil. These RISD-trained textile designers bring the most unique, imaginative, and individualized rugs to fruition. Their rug Limham, inspired by the magical summer gardens of a Swedish town, showcases a beautiful floral pattern while adding dimension and texture with a quilt-like weaving structure.

"Limham" Designed and Produced at Merida Design Lab

What’s your inspiration? Have some fun using our Merida Design Lab to bring your own custom rug creations to life. Call Merida Customer Solutions at 800-345-2200 to learn more.

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