Posts Tagged: designer rugs

Apr 10

New Sweater Collection Photography from Francine Zaslow

Our latest photographs have just arrived from the studio of Francine Zaslow! A few weeks ago I worked with Francine and her team to capture Merida’s new wool area rugs from the Sweater Collection, which are designed and woven in Fall River, MA.

We were lucky enough to find an ideal space at Belle Mer in Newport,RI, where the simple, elegant spaces complemented the sophisticated look of the rugs. The smooth surfaces and clean angles in the space enhanced the deep, knit-like texture from each rug design. To add some visual interest to the shots, we borrowed furniture and props from showrooms at the Boston Design Center.

I worked alongside interior designer and stylist, Robert Wurbel, and hand selected the perfect pieces from Icon Group, Furn & Co and Studio 534 to complete each setting. Our goal was to not overwhelm the composition with a ton of furniture and props, but to suggest a space that would allow viewers to imagine the rugs in their own setting. The final shots are spectacular!

  • Merida’s new Sweater Coil Rug in Ivory
  • Ironies – Boreal Bench with Jerry Pair / Bella Pelle leather color: Lilac – Found at Studio 534



  • Sweater Cable rug in Ivory
  • Icon Group cream sofa / Furn & Co silver screen and white vase



  • Sweater Coil in Ivory – New tufted design using felted, crimped wool yarn

Thank you to all, whose work helped orchestrate the elements to make this shoot a great success!  I’m looking forward to many more!

Mar 10

Developing our new Thrive Collection

Over the last few months we’ve been talking about our partnership with Artists For Humanity and the rug design contest that the youth designers worked so hard on. We’ve been making steady progress on turning these amazing designs into beautiful wool area rugs, and things have really gotten moving in the last few weeks. I’m excited to announce that we will be introducing the Thrive Collection with AFH in mid-March at the Architectural Digest Home show in New York!

We’re calling the collection Thrive to symbolize our commitment to maintaining a vibrant arts community, preserving textile manufacturing in our home state, and sustaining a healthy environment. The three distinctive designs are described below.

  • Flourish is a repeating kaleidoscope of petals that evokes a lush, vibrant garden. Our cyclical environment and the repetitious imagery of flames and leaves inspired designer Kelsey Arbona to think about the infinite nature of patterns, leading her to this design.
  • Micro is a landscape of large, imperfect shapes that paradoxically reflects a tiny, delicate, and highly structured part of our world. Designer Alland Torchon wanted to create something to remind us that our planet is as fragile as it is nurturing. Although this rug is made to be walked on, it reminds us to tread lightly on the earth.
  • Pavo draws its name from the genus of the peacock, which is clearly the inspiration for this design by Massiel Grullon. Animal-inspired prints represent pride and natural beauty, and call to mind the other living things that we share our planet with.

The young designers who were selected to have their creations turned into area rugs did an amazing job designing beautiful motifs to represent their own personal views on sustainability. Our Creative Director, Maegan Fee, used her tufting and color trend expertise to modify the designs to work with our  equipment, and she also selected color combinations that are either trend-right for 2010, or simpler and easier to live with.

Here are a couple of shots from the tufting screen during our color and design tests this week. We can’t wait to reveal the full collection!

Samples of our new Thrive Collection (pre-shearing!) on the tufter in Fall River. Pavo on the left and top right, Micro on bottom right.

Testing out another colorway of the Micro design. The long strands will be sheared off after the samples are finished and cut off the screen.

Stay tuned next week for a “behind the scenes” look at our Thrive Collection photo shoot!

Feb 10

Jute rugs help transform designer Brooke Giannetti’s home

Interior designer Brooke Giannetti recently redecorated her home that she shares with her architect husband Steve and their 3 children. Before the big redesign, the home was a bit on the feminine side and and somewhat “shabby chic.” With pink, frilly pillows and floral rugs, her husband decided that it was time to make big changes to their home that complement their design aesthetics – a whimsical blend of masculinity and femininity. Brooke wrote and posted more pictures about the home makeover on her fabulous blog – definitely check it out!

“We loved the way Merida’s Bora Bora rug in Sunrise looked in the store, so we ordered one for our home in a custom size. It really adds a lot of warmth and texture to the room. The jute is much softer on our feet than sisal or sea grass.” – Brooke Giannetti

Interested in having this rug in your home or using it in your next project? For more information on Bora Bora, view some of our other custom rugs, or visit Merida’s online customer center to request a sample or create a quote.

Merida's Bora Bora Sunrise rug was used in the living room creating light and texture.

Brooke loved Merida's jute rug so much that she got another one for her dining room! The masculine feel of the dining table adds interest that complements texture of the rug.

You can see how the jute rug works with the traditional feel of some of the elements in the room while adding a more modern texture and color.

Do you have a photo of a design project featuring a Merida natural fiber rug? Submit it to! If we select your photo, your name and web site will be promoted on our blog, Twitter, and Facebook pages!

Dec 09

Sweater Collection

I’m excited to announce my newest collection of floor coverings launching early 2010, the Sweater Collection! Inspired by my travels to Sweden and sheep shearing in New Zealand, I wanted to create a 100% wool floor covering that had the look and feel of a knitted sweater. I’ve always loved knitted constructions ever since I purchased a knitting machine to create chunky, wool scarves back in college! This drive to accessorize with chunky knits lead me to create sweaters for the floor.

IMG_4723Inspiration board displaying textures in knitted fashions

I wanted to translate knit construction into a durable, woven floor covering. So, I work with a felted, crimped wool and undyed yarns to create a unique texture and color for the woolly surface.

IMG_4722Pictures of unique knitted constructions and soft color palettes

The first samples I wove were on our handloom at Merida’s Fall River facility. From these original samples, the designs were translated to weave on our mechanical Dobby looms. The combination of the crimped yarn and honeycomb weave made the sweater construction come alive!


The two designs woven off our mechanical looms in Fall River

The rugs texture in both designs creates a cozy blanket of wool, warming the floor!