Elegant and Sustainable Flooring, Merida Launches Veledo Recycled Leather
07-Jul-10

Merida Meridian, expanding beyond natural area rugs for the first time, has launched an exclusive and innovative recycled leather-flooring product called Veledo. Committed to sustainability for over 30 years, Merida has traditionally been a large area rug manufacturer focused on natural fiber rugs. This recent development marks a significant expansion into hard flooring for the Boston based company.

Coming on the heels of their Spring 2010 Sweater Wool Rugs launch, Merida continues to break new ground with sustainable flooring products that are durable, responsibly manufactured and fashionable. "Veledo is unique to the market because of its construction, quality and pricing," says Paul Rizzo, Vice President of Merida Sales. "Recycled, bonded leather is actually more durable than traditional leather flooring and has a better sustainability story as well."

Veledo is a 96% natural bonded leather plank (4% pigment), made from postindustrial waste collected from European mill scrap leather. Unlike traditional leather tiles, which are easily scratched and marred, Veledo offers a hard, durable and easily maintained surface while providing the look, feel and smell of real leather.

Veledo is manufactured in partnership with Salamander Bonded Leather whose German plant is dedicated to conserving the environment and protecting resources. Salamander meets and exceeds strict German environmental laws in terms of air, water and soil at all times. The facility has its own water and air purification plants and generates much of its own electricity through hydropower.

Veledo is designed with an attached subfloor and a proprietary interlocking channel system. This enables it to be installed over almost any surface, without adhesives and with only a few simple tools. Tiles can be easily replaced if damaged which is not the case for hardwood or traditional leather tiles requiring adhesives.

Leather as a flooring option is relatively new but it’s gaining in popularity for a number of reasons; Leather flooring appeals to those looking for a natural home de?cor free of synthetics and also to those looking for something unique and stylish. Recycled leather tiles are also surprisingly easy to maintain and do not require harsh chemicals to clean.

Veledo is available through select retailers and designer showrooms across the US. For more information on Merida Meridian’s contemporary rugs and Veledo plus photos, sample information and to find retailers explore the Merida website at www.MeridaMeridian.com/veledo.