Merida and ABC Redesign Custom Area Rug Showroom for Dramatic Impact
07-Apr-10

Merida Meridian and ABC Carpet & Home have begun a complete transformation of Merida’s custom area rug boutique in ABC’s high-traffic Manhattan showroom. The newly styled boutique will be revealed in mid-April as the rush to freshen interiors for the summer heats up.

Some of Merida’s newest and most beautiful contemporary rugs in woven sisal designs, in trend-right shades of grey and black, will cover the walls surrounding the boutique. Valente is a simple boucle pattern, woven with an innovative twisted yarn that gives it a heathered sheen. Cortina, a luxurious wool and sisal design, will cover the custom-built soffits on each wall. Complimentary colors in each design will unify the look, while varying textures will provide visual interest.

This high-profile location will showcase, for the first time in a retail setting, Merida’s newest introduction: a recycled leather flooring made from remnants of leather production. ABC Carpet will be one of the first showrooms in the country to promote sustainable flooring through the Veledo collection of eco-friendly leather floor tiles.

The boutique will also feature bound area rugs displayed on interior walls, and section that will highlight Merida’s new collection of Tanzania-inspired area rugs for the National Geographic Home Collection.

A new display system for Merida’s collection of more than 150 natural fiber area rugs will also be constructed for the boutique. Each pattern will have a prominent place in a custom-built shelving unit that will be organized by rug color to better serve customers working with a specific palette. The display will also accommodate small samples of sisal rugs, wool rugs and jute rugs for designers and consumers to take home, as well as brochures and informational materials.

 

 View the article