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Jute Rug Cleaning and Care

Receiving Your New Jute Rug

In order to protect your rug from damage in shipping, we roll it with the face of the rug on the inside. Therefore, when you receive the rug you should open it, unroll it, and re-roll it in the opposite direction, with the face on the outside. Leave it rolled up in the room where it will stay, allowing the rug to acclimate to the humidity and temperature of its new environment. After 24 hours you may unroll the rug and put it in place.

  • Natural vegetable fibers are quite absorbent; therefore they will shrink and expand a bit with changes in the humidity. As a result, Merida’s jute rugs are for dry indoor use only. They are not appropriate for excessively moist indoor areas; and are best used in dry, well ventilated or climate controlled environments. They should never be used in bathrooms, kitchens, basements, or other damp or humid environments.

  • Exposure to direct sunlight is always a factor to consider when placing a rug in a room. All fibers, both dyed and un-dyed, will change over time, especially when placed in direct sunlight for several hours a day. If placed in a sunny location, your jute rug should be turned occasionally.

  • Most of our rugs have a natural latex backing, making it unnecessary to place the rug over a separate pad. The latex backing provides a nonskid surface, as well as a cushion and insulation against cold floors.

Maintaining and Cleaning Your Jute Area Rug

The first step is to use a coarse doormat or a walk-off mat at your front door. This will provide a great deal of protection for your new rug. The goal is to remove as much of the outside dirt as possible from the shoes of those entering your home.

Routine Rug Maintenance
  • Vacuum regularly
  • Remove spills immediately
  • Use a professional carpet cleaner or a dry extraction carpet cleaning method for periodic deep cleaning.

To maintain the original beauty and to prolong the life of your jute rug, vacuuming once or twice weekly is very important. This will regularly remove the fine dirt particles that can lodge between the fibers and cause additional wear. For best results, we recommend the use of a vacuum with powerful airflow and adjustable brushes. Due to the potential for rug damage, beater bar vacuums are not recommended. Do not steam clean or wet shampoo your jute rug. Plant fibers are highly absorbent, so when exposed to liquids or excessive dampness, they are subject to some shrinking and puckering. Merida recommends using a dry extraction carpet cleaning system. These dry carpet cleaning systems are by far the most successful method of cleaning all natural fiber rugs. We recommend testing the cleaner on an inconspicuous section of the rug before trying to clean a more obvious area. Such dry extraction carpet cleaners as Host, Capture and others, are available at hardware stores, home improvement centers and the home care sections of most mass retailers.

For more detailed instructions on cleaning a number of substances off of your rug, see our Natural Fiber Cleaning Chart

About Jute Fiber

Jute is a soft, flexible and hard wearing fiber that is well-suited to a natural area rug or floor covering material. Merida's distinctive 100% jute natural fiber rugs are woven in India and will resist wear and tear thanks to the abrasion-resistant properties of the fiber. Jute fiber is considered an eco-friendly material that is 100% biodegradable and recyclable. Jute yarns used in Merida's natural fiber area rugs are not dyed. Merida’s jute is selected for fiber length, flexibility, strength, and luster and the fibers are carefully spun to produce strong, consistent yarns. Our jute designs feature thick, bold weave structures that are comfortable underfoot and add a distinctive element of texture to a room.


Natural fiber rugs may experience “sprouting” which is when small fibers stick up from the rug some time after installation. Sprouting is common with rugs made from shorter fibers that are loosely woven, such as jute.

Jute fibers are short when compared to sisal fibers, and because our jute rugs are made from hand-spun jute yarn, the short fibers have a natural tendency to pop out. This is part of the natural character of these rugs, which are also hand-braided and hand-sewn.

Sprouting is common, and requires nothing more than clipping down the fibers that have popped up with shears. Over time, the need for clipping back these fibers will diminish. The process is similar to the initial shedding of a wool or synthetic fiber rug. Jute fibers are extremely strong yet have surprisingly silky and soft feel. They also are a highly sustainable choice as jute plants grow quickly and jute yarns are 100% biodegradable.

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